Our Story
Hart Rentals was founded at the end of 2021 by brothers Zach and Max —lifelong car enthusiasts with deep family roots in the automotive industry. Nearly every member of their family has worked in or around the car business, shaping the way they approached building their own company.
The business began with a single vehicle: a 2016 Polaris Slingshot. Soon after, Max added his personal 2015 Ford Fusion. Every dollar earned was reinvested into the business, allowing the fleet to grow steadily through cash purchases of affordable, revenue-producing vehicles.
As the fleet expanded to 5, then 10, then 15 vehicles, operations were run entirely out of Zach’s driveway. After outgrowing the residential setup, Hart Rentals secured its first official office—a modest 700-square-foot space with a small lot in Phoenix. Over the next year, the fleet grew to 25 vehicles, eventually leading to a larger facility to support continued expansion.
Today, Hart Rentals continues to scale with the same principles it was founded on: reinvesting profits, operating efficiently, and building a long-term, sustainable automotive rental business.
By the Numbers
4 (Founded in 2021)
Years in operation
Teslas and luxury vehicles
Vehicle focus
What We Believe
Vehicles should be income-producing assets, not liabilities.
Long-term rentals outperform short-term churn when done correctly.
Data and real-world performance matter more than opinions.
Electric vehicles require specialized knowledge to operate profitably.
Transparency builds trust and long-term partnerships.
Scaling should only happen when systems are proven.
Technology will redefine transportation, not replace operators overnight.
Built by Operators
Hart Car Rentals is built by operators, not executives. We manage the same vehicles we rent. We experience the same depreciation, maintenance cycles, customer issues, and operational challenges firsthand. Every system we use is tested in real-world conditions before it ever scales.
Our Long-Term Vision
Our long-term goal is to build a Tesla-focused rental and fleet ecosystem across as many markets as possible. As autonomous technology and robotaxi infrastructure mature, we believe fleet density, operational data, and market presence will determine who wins.
We’re not waiting for the future to arrive — we’re building the infrastructure now. Hart Car Rentals is designed to evolve alongside technology, positioning our fleet, systems, and partners for what comes next.
Our Long-Term Vision
We work with rideshare drivers who need reliable vehicles, travelers looking for premium rental experiences, and investors who want hands-off exposure to income-producing vehicles with long-term upside.
Looking Forward
Hart Car Rentals is built for the long run. Whether you’re renting, investing, or partnering with us, our focus remains the same: disciplined growth, operational excellence, and preparing for the next evolution of mobility.
